Search Engines FAQ

What is search engine optimization?

Search engine optimization (SEO) is the process of making your site easy to find through search engines. It requires research, writing and coding optimized search phrases to achieve high rankings in search engines.
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What are search engine spiders?

A spider (also known as "robot") is a software program which indexes web pages on the World Wide Web. It follows links ("crawling") through the Internet while storing web sites pages.
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Why isn't my site in the search engines yet?

The search engines usually update their main search index about every two weeks or so. Once the pages on your new website have been regularly indexed, your site should consistently appear in the search engine results.
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Can I trick the search engines to rank my site higher?

Many people try, and will keep trying. Techniques that are now considered worst practice by the search engines include invisible text, keyword stuffing, doorway pages or cloaking. Search engines are becoming smarter and are now dropping a web site's ranking for using these techniques.
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